Equal Folk: Who we are
The creative industry’s pledge to women and girls.
Here’s the truth.
We work in an industry that can launch brands into orbit.
We build desire. We shape culture. We make things visible.
Meanwhile, charities across the world are fighting for women and girls in shelters, schools, crisis centres and marginalised communities.
They’re doing the hard work.
Often without the brand clarity, strategy or visibility to scale it.
That’s where we come in.
The Folk Foundation mobilises marketing, advertising, design and PR professionals to donate their expertise exclusively to charities supporting women and girls.
Not spare change. Skill.
Because branding isn’t cosmetic. It’s credibility.
Visibility isn’t vanity. It’s survival.
Strategy isn’t fluff. It’s sustainability.
This is personal. We both have young daughters.
One day, they’ll ask what we did with what we had.
We want to say we used our skills.
We used our influence.
We used our industry.
To help build a fairer future for their generation.
— Jen & Lou
Join the movement
Women’s & Girls’ Charities
Need brand, strategy or creative support?
Industry Volunteers
Work in marketing, design, advertising, PR or teach the next generation?
Pledge your expertise.
Donors
Want to fuel the movement financially?
Why this matters
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“Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore. When an unknown printer took a galley of type and scrambled it to make a type specimen book.”